Guangzhou body advertising "Guangzhou truck body advertising, Guangzhou Logistics car body advertising, Guangzhou moving car body advertising, body advertising business in Guangzhou, Foshan, truck body advertising, AdsOnCars Foshan, Foshan car ads a) What is the body advertising creativity. With the country's sustained rapid economic growth, the market competition is becoming increasingly expanding competition escalating war has entered the "wisdom" during the war, advertising from the previous so-called "media war", "investment Wars" rise to creative competition "Creative "The word of the advertising industry has become the most popular words used., said in English," creative ", it is meant to create, create, create." creative "literally is" to create images of Italy ", carried out from this level mining, is between the creative arts activities conceived advertising planning and production of advertising performance between. That according to advertising theme, carefully thinking and planning, the use of artistic means, the material disposal creatively combined to create an image of process. In short, the idea of ??the imagery of advertising themes. (b) Body creative principle. originality creative principle of the body. The so-called originality principle refers body advertising creative can not be conservative, rigid, and must have the courage of good unconventional, inventive. originality of creative breakthroughs have psychological effects of the maximum intensity. unusual novelty is compelling, and its distinctive charm will trigger strong interest in people, and be able to stay in the minds of the audience Under impressed. long be remembered, this series of psychological process in line advertising to convey the psychological ladder goal. the effectiveness of the principle of body advertising. Originality is the first principle of body advertising, but originality is not the purpose of advertising can achieve The purpose of promotion depends basically on the efficiency of advertising to convey information, which is the principle of the effectiveness of advertising, which includes understanding and relevance. comprehension that easy for the public to accept. during the ad, we should be good at various Information optimal combination of symbolic elements, it has a moderate novelty and originality. The key is in the "novelty" between "understandability" and find the best combination. The correlation refers advertising Memory-related links and advertising imagery combination subject matter.